September 12th, 2011 
Food to Go brand URBAN eat has extended its premium Ultimate range by introducing two new products, a Spanish Style Chicken, Prawn & Chorizo Wrap and a Smokin? BBQ Pork Sub Roll.
All of the products in the Ultimate range have been inspired by cuisine from across the world and use a combination of quality ingredients and authentic flavours to bring what the brand considers to be a ?real point of difference? to the lunchtime fixture.
The URBAN eat Ultimate range also includes a Bombay Egg Wrap and two prepared salads, Tabbouleh with Roasted Vegetables and Oriental Prawn & Noodle.
Category Marketing Manager Ben Smeal said:
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?URBAN eat offers consumers a wide selection of quality handcrafted sandwiches, snacks, prepared fruit and salads designed to appeal to a broad range of consumer needs and budgets.
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?Whilst we know that hard pressed consumers are cutting back on their overall lunchtime spend research also shows they are still looking for the occasional indulgent treat .
?Our seasonal Ultimate products fit the bill perfectly by providing an ?ultimate? moment of food enjoyment.
?We launched the Ultimate Bombay Egg Wrap and Salads in May predominantly with the summer in mind however sales have been so strong we have decided to make them a permanent feature on the menu as well as introducing the two new autumn products.?
For more information click here to visit the website.
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Source: http://www.fdin.org.uk/2011/09/urban-eat-introduces-new-meat-products/
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