Branding Your Products For Maximum Sales

Over the next few articles I write here ? we will be talking about branding during the entire process.

This is product branding (not ?You?re business branding ? different subject).? We all want our customers to know where to find more stuff to buy from us. If we don?t consider this process from the get-go, a lot of catchup work will need to be done later.

Catchup = re-doing your products? yuck.

Looking into the future? you will want to have a ?brand? that transcends all possible selling venues and ?be found? in the search engines.

This would include the Name of your business.? One that you can use on all the selling channels, your domain name and on your products.

You might also want to include a graphic that represents your public domain publishing business.

I have many different ?things? I ?do? for income generation? and not all of them have to do with publishing public domain content into products.

In this instance I want my eBay Id,? my Etsy store name, my graphics, my website etc. to all have the same name and a logo.

The reason we need to start thinking about this Right Now ? is this:

You want your customers to receive a product that they will show them how to always be able to find YOU and your products. And you want to have a brandable name and image that you can include in (an on) your products.

Why Do You Need It Now?

When you are creating the CD file that will be burned to your disk ? you will need all of this ?branding stuff? available at that moment.

The next article I will share with you will be about creating the CD? but unless you have all the pieces and parts ready ? you will not be able to finish the product.

Once you have your branding elements ? you will be able to use them on the CD label, The CD case, The eBay listing, An Ebay store, An Etsy store and your own website. Most importantly (regarding the actual product) you will need to have your branding in place.

Also ? When I edited the books for my first product? - I watermarked the last page of each book with a copyright notice (copyright the compilation) and a url to my website.

Do You Have A Domain (Website) Or Do You Even Want One?

I firmly (without hesitation) believe that YES ? you should have a website that is used for your public domain publishing business.

You may not have anything on it at first ? it may just have a link that directs anyone who finds it to your eBay store or Etsy store? yet it?s a start.

The domain name should be the name you use for you eBay Id and your Etsy store name.

For instance:

  • Brand ? Ancient Treasures
  • Url - AncientTreasures.com
  • eBay Id ? ancient_treasures
  • Etsy store name ? Ancient Treasures
  • Graphic Logo ? Treasure chest with the words ?Ancient Treasures? as the contents of the chest.

Of course ? these are just made up things (AncientTreasures.com is already taken).

An Example: Udderly Good Stuff has some fantastic graphics and branding which carries from her eBay store into her eBay listings.

She carries over to her Facebook page.

She uses her branding on her own blog.

She could (should) use her logo on Amazon as well:

Why Do We Need Branding To Maximize Sales?

Good question.

I?ll share a few scenarios:

1. I have this fantastic CD that I bought on eBay ? and my friend would like a copy.? I have no idea who I bought it from and I would need to go onto eBay and search for my purchases.

OR ? I could just look on the packaging and type the url into my browser and find the product.

2. I love the information that I received on the last CD I purchased. I?d like to see if the seller has more on this same subject.

3. I?m on Etsy and I see the store name ? I wonder if the seller has more stuff for sale elsewhere. I can type in that name on Google Search and find out that seller is ?everywhere?.

Do you see why I think you need ?branding??

?Don?t Be Tooooo Quick To Brand

I?ve changed my eBay store ID several times ? because I was toooo quick to select what I thought was the perfect branding.

I?ve selected my Amazon ID ? poorly ? because I was toooo quick and didn?t have a plan.

It does not matter to me WHAT you call yourself?? It does matter that you choose with a plan in mind.

I now have a plan in place:

I thought about how I was going to market these products.

I wanted others to view the branding ? and within a few seconds of viewing the graphic, the tag line and the name ? be able to visually see that my publishing is ?different, unique and will be something that they might like to investigate further.

Even though I have now drafted out a plan and have a domain name, graphic, tag line, switched my eBay Id (again), opened a New Etsy store? etc. ? I still am not totally POSITIVE that it?s perfect.

That?s okay. It doesn?t have to be Perfect.

The fact that you have a plan in place is all the perfection that is required.

The fact is this? everything can be changed. It would be a pain in the hind end? but it?s doable.? Nothing? is carved in stone.

You will thank me for this advice in the long run.? I just know it?

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Alternative Therapies to Cure Depression and Anxiety ? Article …

Alternative medicine can help to cure insomnia, depression, anxiety and cognitive disorders with best results. There is a wide range of treatments available and is extensive and cover for all tastes. Numerous treatments are very affordable and only need long-term commitment. The majority of remedies include changes in diet or exercise.

Nutritional supplements, amino acid therapy, yoga, vitamins, medicine patent herbal, single herbs, acupuncture, electromagnetic therapies are the therapies for depression that can help with anxiety too. Quantum healing of the brain endeavors to find the treatment more effective and faster for each patient. These methods are normally based on medical diagnostic tests and patient history.

Anxiety disorders, depression, and sleep can be related. The majority of sleep disorders are connected to anxiety and depression. The simple anxiety can be resolved when sleep patterns are normalized. Depression can be cured when a patient is able to sleep eight hours a night.

Disorder?s insomnia and sleep can improve with melatonin, calcium, magnesium and vitamin D combined is another sleep-inducing in some patients. The amino acid 5-HTP and theonine can help people sleep better. Theonine is an amino acid for the treatment of persons suffering from anxiety.

Purified fish oil is perfect for much individual suffering from depression, skin problems and sleep disorders. Organic coffee also helps few people with very mild depression. For decades, caffeine has been a treatment for mild depression. Other inexpensive methods to cure depression is the bergamot tea. This is the most useful product you can get in the US and the UK.

It is also very important that you understand that the heart problems cause sleep problems in some people. If you have heart problems and go undiagnosed, and you cannot sleep well, you may need to neural therapy or diagnosis for your heart.

This type of sleep problem can be improved with the herbal product of Hawthorne berries or amino acid?s arginine and Orthoxine Chinese herbal formulas are a great way to treat heart disease with natural medicine.

The treatment for anxiety, stress and sleeping problems must be focused on eliminating or reducing products such as snuff, alcohol and cocaine. Avoid consuming chocolate or tea just before bedtime, because of the caffeine. Yoga can improve these disorders. The impact of yoga on sleep disorders and stress can be observed within a month. Walking few hours a week can also help to cure anxiety and depression.

Health is very important factor to live happy long life. Read more health articles and health tips and also learn how to lose weight fast to keep you healthy.

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What Would You Most Like to See Printed in 3D? [Qotd]

Right now, strange and spectacular 3D-printed objects are proliferating in the tech and design worlds. Butt plugs, cakes, brains, scaled models of Fenway Park. There is seemingly no object that a 3D printer won’t try. What would you, our readers, like to see printed in 3D? Please, share your answers and ideas in the comments! More »


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Main Line Early Childhood Education Fair 2012 | Main Line Parent

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Egypt Brotherhood takes harder line in campaign

CAIRO (AP) ? At a campaign rally for the Muslim Brotherhood‘s candidate for president, a hardline cleric and TV preacher sang Mohammed Morsi‘s praises before thousands massed in the stadium of an industrial city in Egypt’s Nile Delta.

“We are seeing the dream of the Islamic Caliphate coming true at the hands of Mohammed Morsi,” the cleric, Safwat Hegazy, blared from his podium.

“The capital of the Caliphate and the United Arab States is Jerusalem, God willing,” he added, as thousands cheered and waved the Brotherhood‘s green flag, chanting, “The people want to implement God’s law.”

On the campaign trail for the presidential election, now only nine days away, the Muslim Brotherhood has taken a sharp turn rightward, becoming bolder in saying it wants to bring a state where religion and Islamic law play a major role ? and insisting that it has the right to rule.

As a result, it has moved away from the more moderate face that it promoted since even before the fall of Hosni Mubarak 15 months ago. During campaigning for parliament elections late last year, the Brotherhood insisted that implementing Islamic law was not its immediate priority, instead speaking vaguely of an “Islamic background” to government. It also sought to assuage fears that it seeks to take over the country by promising to work with other, liberal factions.

Critics and former Brotherhood members say the greater assertiveness represents the 82-year-old group’s true face, brought by hard-liners who over the past decades have squeezed out moderates and taken control of its leadership. Those hard-liners, the former members say, are more confrontational, more determined to impose Islamic strictures and less likely to share power with others.

Former members believe the group’s turn comes out of frustration that the political power they have long dreamed of is slipping away from them. The Brotherhood emerged from the parliament elections as the biggest party in the legislature, a victory it touted as proof of its right to push through its agenda. But it has discovered that the parliament is largely powerless in the face of the ruling military’s control.

Its initial candidate for president, Brotherhood deputy leader Khairat el-Shater, was disqualified from the race because of a Mubarak-era conviction. That forced them to turn to Morsi, seen as a weaker candidate. Morsi has struggled to rally religious voters behind him in the face of competition by Abdel-Moneim Abolfotoh, a more moderate Islamist, who has gained support from some of the ultraconservatives known as Salafis.

Morsi has lagged in polls, generally in fourth place in a field of 13 candidates for the May 23-24 first round of elections ? behind two former regime candidates and Abolfotoh. The poor showing is so surprising given the Brotherhood’s electoral strength that many question the polls’ accuracy.

Whatever the reasons, the group no longer tap-dances around questions of implementing Islamic Shariah law.

“We will not accept any alternative to Shariah … The Quran is our constitution and it will always be so,” Morsi told a crowd of supporters at a Cairo University rally.

In an interview with The Associated Press, el-Shater ? who appears alongside Morsi on the campaign trail so often that critics say he would be shadow president ? said laws must conform with Shariah. He said the Brotherhood would stipulate that officials tasked with reforming Egypt’s economy, politics, media and other sectors also have religious expertise.

“Those who decide what system works best are specialists who are not only political scientists but who also studied Shariah,” he said. “They will work on putting together a system that abides by the general rules of Shariah but also with an eye on realities, experience and other countries’ experiences.”

For example, el-Shater said that a Mubarak-era law giving women the right to seek divorce should be reviewed. The law, he said, was because of the influence of then-first lady Suzanne Mubarak, who he said had a policy of “siding with women in any conflict with men.”

On Sunday, the Brotherhood caused controversy when its lawmakers objected to a World Bank loan allocated to improve Egypt’s battered sewage system because it would involve interest, which is banned under Shariah.

In an appeal to hard-liners this month, the Brotherhood’s spokesman Mahmoud Ghozlan wrote a blistering commentary against Abolfotoh, warning that he was too liberal. He noted past moderate stances by Abolfotoh: for example that a Christian has the right to be president and that books promoting atheism should not be censored.

A string of recent moves by the Brotherhood to flex its power alienated moderates, even among its supporters, who felt it was going too far.

The group demanded the military allow it to form a government, even going so far as to freeze parliament for several days in protest when the generals refused. The Brotherhood and other Islamists tried to pack a panel tasked with writing the next constitution with their own followers ? only to have liberals on the panel revolt. A court disbanded the Islamist-dominated panel.

Tarek el-Bishri, a prominent former judge seen as sympathetic to the Brotherhood, washed his hands of the group in an article Friday.

“It is using its legislative power not to serve the national interest, but to serve the party and a handful of individuals’ interests,” el-Bishri wrote. “As a former judge, I am screaming and ask others to scream against this behavior, to clear my conscious before God.”

Several former Brotherhood members say the harder line reflects the mindset of the el-Shater and the core leadership, which came to the fore in the past two decades and pushed out moderates. Around 70 prominent moderates have left the group in recent years, including Abolfotoh.

Most of the current leaders believe the Brothers are the only “surviving group that can bring back Egyptians to Islam,” said Abdel-Sattar el-Meligi, who was once a senior figure in charge of Brotherhood finances until he fell out with the group.

Though the Brotherhood long included more moderate strains, el-Shater and the current leadership were more influenced by the more intolerant Wahhabi interpretation prevalent in Saudi Arabia, where some sought refuge from regime repression in the 1960s and 70s. They also come from a more secretive wing of the group that has long been working underground, the defectors say.

They point to a Brotherhood document titled “Empowerment on Earth,” uncovered in a 1992 raid on el-Shater’s office. The 14-page document outlines plans, complete with handwritten diagrams, to enfuse Brotherhood supporters in key sectors, including professional syndicates, student unions, business circles and the military and police.

The Brotherhood has denied the plan’s authenticity, saying security services concocted it to tar the group. However, el-Meligi and another prominent defector from the Brotherhood, Haitham Abu Khalil, confirmed it.

“The plan is real and it carried working strategy for the group to topple down the regime,” el-Meligi said.

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Samsung publishes official Galaxy S III TV ad

Android Central

If you were watching Samsung's May 3 presentation closely enough, you might have seen this before — it's Samsung's (slightly odd, if we're honest) TV spot for the upcoming Galaxy S III, which the manufacturer's uploaded separately for the first time today.  In amongst clips of happy, attractive people jumping around and enjoying their phones, you'll spot a series of broad slogans alluding to some of the major functions of the phone. Apparently the Galaxy S III is the phone that "keeps track of your loved ones," "recognizes who you are," "follows your every move," and "waits until you're asleep."

Sleep tight. We've got the video itself embedded after the break.

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Svpply?s ?We Want This!? Is A Tasteful Way Retailers Can Target Well-Dressed Shoppers

Screen Shot 2012-05-14 at 11.21.04 AMSvpply, the New York-based startup that replicates the feeling of window-shopping online, is nudging its well-heeled clientele to turn their “wants” into real purchases. The company, which was co-founded by Vimeo designer Zach Klein, is unveiling analytics and targeting features for retailers in a program called “We Want This!” Shops like Free People, CXXVI and All Saints can reach influential members of the Svpply community with targeted promotions based on their “Wants.” On Svpply, a “Want” is pretty much similar to the “Like” button on Facebook. Since the company was founded a few years ago, Svpply members have clicked “Want” more than 5 million times on the site and do it at a current rate of about 160,000 per week.

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Britney Spears and Demi Lovato to Join The X Factor, Fox Confirms at Upfronts


Britney Spears and Demi Lovato will join L.A. Reid and Simon Cowell as judges on The X Factor, Fox confirmed at its upfront presentation this afternoon.

Spears, one of the most successful and celebrated artists in pop music history, gives the show A-list star power as it gears up for its sophomore season.

Lovato is no slouch herself, having become an accomplished singer and actress with a devoted and engaged young fan base. Not bad for the age of 19.

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“I’m absolutely delighted that Britney and Demi are joining us,” said Cowell, who removed Paula Abdul and Nicole Scherzinger at the end of last season.

“Britney Spears remains one of the biggest stars in the world, she’s talented, fascinating – and I believe she knows exactly how to spot The X Factor.”

“Demi’s had an amazing career in music, TV and film for someone her age. She’s young, confident, and enthusiastic,” he added of his other panelist.

“It’s important that she speaks to our younger audience. The new panel will be dynamic and will work really well with the changes to the show.”

Spears joining The X Factor has basically been a done deal for weeks now, added,  “I couldn’t be more excited to join The X Factor judging panel.”

“I’m a huge fan of the show and now I get to be a part of the action. Simon and L.A. better watch out!” 

Lovato, who reportedly beat out Miley Cyrus for the final spot, said: “I’m so thrilled to join this legendary group of judges on The X Factor.”

“To be able to spend each week with Simon, L.A. and Britney watching the best that America has to offer is truly a dream come true.”

Will Britney Spears make a good judge on The X Factor?

What about Demi Lovato?

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THG Week in Review: May 6-12, 2012


Welcome to THG’s Week in Review! Below, our staffers look back at the stories, stars and scandals that made the last seven days some of the craziest ALL MONTH.

If you don’t already, FOLLOW THG on Twitter, Google+ and Facebook for 24/7/365 news. Every day, week and year, let us be your celebrity gossip source!

Now, a rundown of the week that was at The Hollywood Gossip:

John Travolta Photo

Jenelle Evans Head Shot

  • Justin Bieber performed “Boyfriend” live on the finale of The Voice (above).
  • Jermaine Paul was the Season 2 winner of the NBC singing competition.
  • Sharon Simmons is trying out for the Cowboys’ cheerleaders at age 55.
  • Kelly Thomas’ death has led to criminal charges for two police officers.
  • George Zimmerman pleaded not guilty in the murder of Trayvon Martin.
  • The Harvard baseball team rocked out to “Call Me Maybe” …

What was the highlight of the week for you? Did we leave anything out?

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How will gay marriage play on the ground? (The Arizona Republic)

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